Per Karlberg

Read more at :
pingdom.com >> study-males-vs-females-in-social-networks

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It's interesting to see how very different the social media market is compared to the one we take for granted in the west.

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Here are some representatives of Nike, Intel and Seventh Generation talking about how they are doing today and about how they are changing.

Hat-tip to Mashable.

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Problems to cope with user created content and audience involvement is nothing new.

Here are two examples...

Thank's to Volontaire

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Nothing revolutionary, just a very good and easily understood explanation of how to approach social media in an enterprise setting.

And the storyline is very engaging also...

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Comparison: 2010 vs. 2009

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MySpace har precis tagit in en ny (striktare) ledningsgrupp efter att ha blivit uppköpt. Den nya SVP för Business development, Ali Partovi som tidigare startade musiksajten iLike, har precis lagt upp en video på sin profil där han visar sitt engagemang för företaget...

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emarketer.com released a new interesting survey:

"65% are already all a-Twitter, with 26% planning to get in on the action as well. If the survey results are to be trusted, nearly all online retailers will have Facebook Fan Pages, and 91% will be using Twitter for status updates by the year 2011. [...]retail respondents are favorable to creating and managing their own blogs, but they’re not as keen to adopt the longer form outlet as readily as they are Facebook or Twitter. In fact, at first glance, it might be a little surprising to find that only 55% of those surveyed have blogs now, but 65% and 86% have Twitter accounts or Fan Pages respectively."

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Forskare vid AT&T Labs och Worcester Ploytechnic Institute har undersökt hur säker hanteringen av personlig data är mellan sociala nätverk och 3e part. Resultatet är, inte helt oväntat, inte så betryggande.

"When you or I create an account on an online social network, there's a unique identifier that's always associated with your account. That account number is being passed along to these third party aggregators. And along with the cookies these aggregators are already maintaining, they now can link that cookie to a social network identifier."

The study looked at twelve social networking sites: Bebo, Digg, Facebook, Friendster, Hi5, Imeem, LinkedIn, LiveJournal, MySpace, Orkut, Twitter, and Xanga.

"Not only do they know where I'm visiting, they know who I am," said Wills. "And that's disconcerting."
[...]
The report does not suggest that there's misuse of this information by third party aggregators and notes that contracts between social networking sites and third party aggregators may require aggregators not to use identifying information.

Läs rapporten, "On the Leakage of Personally Identifiable Information Via Online Social Networks,"

och artikeln i Information Week - Social Networks Leak Personal Information

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Om något är enkelt är det oftast väldigt dumt eller väldigt smart.

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