At first, all I saw was a big pile of buzz words, but after a while it seems more and more like Kontagent is actually on to something. What is missing from Google analytics when there is a unique identifiable user behind every action and when users influence each other? That's what Kontagent is on to...
Kontagent.comfrom GigaOM: Is Kontagent the Google Analytics of the social web?
Very interesting article in New Scientist
"There is nothing specifically social about building models of the world. The brain does this when we are alone and unobserved, as it learns about the world and creates perceptions and beliefs. [...]
But what makes human social interactions so fruitful in daily life - and as a subject of study - is our ability to compare our model of the world with other people's. We know something about how the brain models the world, but we need to know a great deal more about how our brains model other people's models of the world.[...]
These shared models are often more robust and longer-lasting than the individual models. We experience them through symbols and words, which work precisely because there is general agreement about their meaning. This is how the paper and base metal we call money, for example, lets us communicate a value that can be applied to any commodity. In the right context, any object can become imbued with meaning. Just think of the collection of graphics now universally understood to indicate good humour (;-)! "
Read the full article here:
newscientist.com >> how-our-brains-build-social-worlds
